340 : Encore Episode of “10 Reasons to Love the Customer”!

Chris DeferioHospitality, Podcast

It is the 5 year anniversary of episode #19 titled “10 Reasons to Love the Customer”! Coffee professionals tend to pit themselves against the customer as and us vs them battle. The original episode in 2017 was inspired by a magazine article about what baristas hate about customers. This mentality does not good for anyone and because we easily fall …

Don’t Force Vulnerability

Chris DeferioPodcast

We love the idea of developing a culture of trust. A place where it is safe to open up and be honest without worrying. Vulnerability is the new metric (among others) by which we judge how successful we are as leaders and I am happy that is. But if we…

339 : What Good Barista Training Produces

Chris DeferioPodcast, Training

What does you baristas training produce? For many shops barista training is a loose and rushed experience that falls short in equipping staff with what is needed to succeed. It also creates stress in leadership who desperately want to see good results but through poor mindsets toward training, sabotage the chance of seeing them. In today’s episode we will be …

Getting Them In By Getting Out!

Chris DeferioPodcast

How do we get people to come to our shop? This is the question at the root of most of our marketing efforts. So many of us have stories of how customers will tell us, even after years of business, “I never knew you were here!”. It’s frustrating. …

RoR #13 : The NORM ROAST Protocol w/ Dave Baxter

Chris DeferioPodcast, Roasting, Uncategorized

How do we test the energy efficiency, emissions, and impact of or roasting machines?. We all want to be responsible with our environmental impact but all we have to go on for data is supplied by marketing from the manufacturer.  Wouldn’t it be nice to have a real measure of the performance of a roasting machine? Well that is exactly …

338: A Conversation w/ Martell Mason of The Sepia Coffee Project, Detroit, Michigan

Chris DeferioPodcast, Roasting, Supply Chain

In order to have clarity on how to operate effectively in coffee we need to view it thought a global lens. The tapestry of people and cultures that make up our industry are rarely represented and even less often do they benefit from coffee culture. The answer to this problem is something that today’s guest calls “The Sepia Coffee Project”. …

Flexibility for Owners and Managers

Chris DeferioPodcast

Giving up control and taking on a new role can be scary. As a result a lot of owners and managers rely on rigid and controlling way of leading that ends up doing more harm than good. In today’s Shift Break we will be talking about the value of…

In Praise of Long Term Imperfect Employment

Chris DeferioPodcast

We have talked a lot about your career development on the show and for the most part I would say this show advocates that you find a place that is right for you. There are times though, when we are in what could be considered the right place, but the…