SHIFT BREAK! The Logistics of Keeping Your Promises

Chris DeferioPodcast

We promise people a lot of things. Whether they are implied by marketing, or stated directly, the biggest differentiator between a cafe that is trusted and one that is not will be whether you have a plan for doing what you say you will do.  Today on Shift Break we will be talking about why keeping promises is perhaps the …

632: Addressing the Biggest Challenge Cafe Owner’s Face

Chris DeferioPodcast

People. This is what owners consistently say is one of the biggest challenges they have in running their shops. Why is this? Well, I was just at Coffee Fest in Dallas/Fort-Worth and heard basically the same thing form many experienced owners. Today we will be talking about what is behind this issue and what can be done to begin to …

SB Cafe Owner! You Don’t Have to Keep Up With Others

Chris DeferioPodcast

Am I behind? This was a question I was asked by a coaching client recently. They worried that they may be not to where most people “should be” in their coaching. I have talked with thousands of people in my 3 decades of coffee and one thing that persists is the nagging feeling that you are not as good as …

631 Ashley Derrick: The Joys and Challenges of Buying an Existing Cafe

Chris DeferioPodcast

Many owners start in the business of coffee shops by buying an existing cafe. Sometimes there is a lot of work to do. Other times, the cafe is already a successful, well love, and established cafe. The later example is actually a bit more daunting since now there is legacy, community, and great staff to steward, all while learning the ropes …

SHIFT BREAK! Let Your Cafe Be

Chris DeferioPodcast

In the ecosystem of entrepreneurship we glorify and practice a certain kind of paranoia about our businesses. We are never happy and always suspecting we are behind, or broken in some secret way that we need to find. The result is that, even when we arrive to a good place, our ability to recognize it and rest in it is …