Expectations for Growth

Chris DeferioPodcast

Chances are good that if you are listening to this podcast, you want to grow in your career or your business. That makes sense especially since that is one of the goals of this show! That said, there are some problems with growth and the expectations…

322 : A Conversation w/ LaNisa Williams of Barista Life L.A.

Chris DeferioBarista Craft, Career, Podcast, Training

Creating a path forward and up in the coffee industry sometimes requires we take matters into our own hands and build the opportunities for ourself and others that we don’t see. This is exactly what today’s guest, LaNisa Williams did with Barista L.A. LaNisa Williams has been in coffee over 14 years as a barista, manager, trainer/educator, and all around …

Limiting New Things

Chris DeferioPodcast

One of the ways we like to make our mark as leaders is by introducing various ideas, initiatives, items, and changes to the shop that we hope will make an impact. I know I have certainly seen putting new things in place as my main service to those I…

320 Founder Friday! w/ Francesco Sanapo of Ditta Artigianale, Florence, Italy

Chris DeferioBusiness, Founder Friday, Podcast

It’s Founder Friday! Today we are going to be exploring the story of a ground breaking and standard setting Italian coffee roaster and cafe. Our guest on this last Founder Friday of 2021 is the founder of Caffe Artigianale, Francesco Sanapo! From learning the classic Italian way of coffee working for his fathers coffee bar at age 14 – to discovering …

The Key to Up-Selling

Chris DeferioPodcast

We love to train our baristas to up-sell as a way to increase our over all ticket amounts. The way we do this tends to be focused more on getting money in the short term for our benefit than helping customers get things they will like which will…

Ignorance vs Preference

Chris DeferioPodcast

Are you open minded when it comes to coffee? How open minded do you need to be? What is the difference between being ignorant or dismissive of a type of coffee and simply having a preference?  Choosing the right and best coffees to present to…

318 : Why Your Shop is Key to the Success of Coffee

Chris DeferioPodcast, Supply Chain

The pressure and business of the daily work can easily blind us to the impact that we have on the greater reality of the “Industry”. We often think of the industry as existing outside our own shops but the reality is that our we are the industry and ever decision we make as individual professionals and cafes cultivate wha the …