When Martin Mayorga first entered the coffee industry it was not as someone whose singular passion was the product, but the people and communities behind it that were unseen and more often that not, un rewarded for their work. Born in Guatemala City to a Nicaraguan father and a Peruvian mother, Martin’s early life was a mosaic of Latin American cultures and …
447: Understanding the Business of Coffee w/ Maxwell Colonna-Dashwood
The world of coffee trade and commerce is complex to say the least. The difference between a business that succeeds and one that flounders is largely based on how well we know the business of coffee and how we move wisely within it as we establish and grow our shops and roasters. The consistent nurturing and success of our business …
444: Founder Friday! w/ Julia Peixoto Peters of Peixoto Coffee, Arizona
Between the moment a farmer hands over their crop, to the moment a barista hands a customer a cup of that same coffee, there is a complex system that will either bring hope and equity to those most vulnerable, or reinforce the hopelessness that is too common with those who cultivate the coffee we love. Today’s guest grew up seeing …
443: Want Impactful Messaging? Keep it Simple! w/ Author Ben Guttmann
Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc…but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut …
436: Stop Burn Out! and Make Work Effortless w/ Greg McKeown | Best Selling Author “Effortless”
How many times have we heard that we are supposed to give work our all? Give 100% or even 110%? And then we wonder how it is that professional baristas, managers, and owners burn out on a regular basis. I’d say it is high time we look at how we take on the work of the cafe work so that …
433: Winning Staff and Customer Loyalty
How do I find loyal staff and win loyal customers? This question and many like it has been asked thousands of times as we deal with incredible amounts of turn over in our shops. We have tried tricks, incentives, benefits of all kinds but they never seem to quite do the trick. Same with customers, we offer deal, discounts, and …
432 : How to Win in Specialty Retail Coffee
It is a new era is specialty retail coffee. Great coffee can be found very easily in most major cities and people are making better coffee at home than they ever have. Add to this the ubiquity of RTD (Ready to Drink) coffee and a wide variety of convenience products. The retail coffee shop, with baristas making drinks and serving …
430 : Embracing “Unreasonable Hospitality” w/ Will Guidara | Thank You NYC + The Welcome Conference
Coffee is all about human connection. That we get to create both the beverage and the experience people have when enjoying it is at once a great responsibility, a joy, and an opportunity to change lives through our hospitality in each interaction. In our daily pursuit of providing this special moment we must start with a dedication to our craft …
429 : Believing You CAN Run a Great Shop w/ Michael Ryan of Threadbare Coffee Consulting
In the face of necessary reality checks and the inherent ups and downs of starting and running a coffee shop, there must always exist the foundational idea that “You can do this” and “It is possible”. That belief in possibility is what drives today’s guest whoI am honored to call a good friend, Michael Ryan of Threadbare Coffee Consulting. Michael …
428 : Founder Friday | Maxwell Mooney’s Final Chapter at Narrative Coffee and New Beginnings
Early on in the podcast (2019) I had Maxwell on to tell the story of Narrative and then 3 more times since then to discuss deeper topics related to running a great shop, dealing with challenges, and tools to success. I have known him for over a decade and believe he channels the kind of character and values the entire …
