SHIFT BREAK: We Need Inconvenient Coffee

Chris DeferioPodcast

We are obsessed with innovation that tends to solve problems that are increasingly inconsequential to the customer. A race to put coffee in virtually any context all in the name of convenience may bring coffee to more people, but what does it do to…

444: Founder Friday! w/ Julia Peixoto Peters of Peixoto Coffee, Arizona

Chris DeferioBusiness, Founder Friday, Podcast, Supply Chain

Between the moment a farmer hands over their crop, to the moment a barista hands a customer a cup of that same coffee, there is a complex system that will either bring hope and equity to those most vulnerable, or reinforce the hopelessness that is too common with those who cultivate the coffee we love. Today’s guest grew up seeing …

SHIFT BREAK: The Weight of Relationships

Chris DeferioPodcast

The coffee shop environment is filled with more that just coffee. It is a swirling mix of emotions, thoughts, expectations, communication, action, interpretation of actions, and everything in between. In other words…Relationships. The hardest part…

443: Want Impactful Messaging? Keep it Simple! w/ Author Ben Guttmann

Chris DeferioBusiness, Podcast

Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc…but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut …

443: Keep Your Communication Simple! w/ Author Ben Guttmann

Chris DeferioPodcast

Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc…but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic…

SHIFT BREAK: Make Customer Feedback a Priority

Chris DeferioPodcast

Do we care what our customers think? If so, how do they know? When you talk to almost any operator of a cafe you will hear them say that they value the customer and their feedback. The question though is how are the customers supposed to deliver it…

442 : We Need Confidence, Celebration, and Joy!

Chris DeferioPodcast

You hear it everywhere. Owning and running a business is hard, taxing, a battle even. And while there is truth to this, it is not the whole truth. In the entrepreneurial journey we have accepted, with no degree of irony, that it is a miserable…