SHIFT BREAK: You Don’t Want Loyalty

Chris DeferioPodcast

Many people want their customers to be loyal to their shop without providing much incentive for that loyalty. In fact we often will all but demand loyalty by virtue of our status rather than based on what we deliver. Customers all over the world will…

SHIFT BREAK : Trends You Can Ignore

Chris DeferioPodcast

Marketing can be good, and bad. At it’s best it exposes you to resources that help you mindfully build your business. At its worst it takes advantage of your insecurity and fear of not know how to build that business and turns your dream into…

SHIFT BREAK: How to Take Criticism as a Barista

Chris DeferioPodcast

It is very difficult to take criticism. Especially when you may be fully aware of the imperfections of those offering the feedback on your performance. Trust me, I have lived the rage of those moments in full, and have come to see how many…

460: What to Look for in a Manager

Chris DeferioPodcast

People don’t leave jobs, they leave managers. This is an old but still true saying that, for me, underscores the importance of selecting the right person to take on a management role in the cafe. A bad manager makes the work miserable, and a good…