The Customer of Tomorrow

Chris DeferioBlog

When we talk with customers in the shop and communicate to with them through our messaging and marketing, we are creating the customer of tomorrow. We create the demand we seek to satisfy in the daily small interactions multiplied a million times over. The compound effect is what we call consumer demand. Trouble is that we act as though consumer …

Simplicity is the MVP of the Cafe

Chris DeferioBlog

We have this tendency in the coffee shop to either not have much of any system or structure, or have incredibly complex of convoluted systems and structures. In both cases we are guilty of shallow thinking because the purpose of a system is to equip the user with clarity and to make the job, be it a small or large …

Spiders and Customer Service

Chris DeferioBlog

Spiders get a bad rap. It’s true that they are generally creepy. Also true that some could even kill you…BUT!…forgetting the fact that the usual visiter to a spider’s web is usually not there FOR dinner but AS dinner, there is still something we can learn from spiders when it comes to hospitality. In The coffee shop, when guest enters …

Accountability goes both Ways

Chris DeferioBlog

When we think about accountability we tend to think about holding others accountable for the work and ideas that we want them to practice. After all, we are paying them money to do a particular job and as the boss we want to make certain that the job gets done accordingly. Interestingly, as much as we worry about this, and …

I Hope it Sticks

Chris DeferioBlog

When it snows in Kentucky we have to take advantage of it! I am from upstate NY and snow is just a part of life there. Even though we got excited about the snow when it first falls, we hardly think of it as an urgent matter. That’s because it is reliable. It sticks.  In Louisville, where I live now, …

Grocery Shopping and Training Success

Chris DeferioBlog

Most barista training is ineffective. The major reason for this is not because employees aren’t up to the challenge but because we who are doing the training are operating within a framework that makes mediocrity, miscommunication, and confusion an inevitability. Let dive into this just a bit. Most cafes set up their training to be done in intensely in the …

Use your Focus

Chris DeferioBlog

You go where you look. This is something they told me in driving school when I was 16. If you are going off the road and you look at a tree, you’ll tend to steer the car into the tree. If you look at the grass it is more likely you will steer onto the grass. This is true because …

What is wrong with “Going above and beyond”?

Chris DeferioBlog

When we hear this phrase we automatically think of the exemplary employee. They don’t just stop at what their job description says, they invent new ways to serve, create, support etc. We love this attribute in a barista, manager – anyone really. We love it so much that we begin to expect it from all of our employees. When we …

Practice Professional Distancing

Chris DeferioBlog

Leaders and managers are most effective when there is professional distance between them and the people they lead. Now this sounds pretty antithetical to the notion of gaining trust, leading with humility, and building and engaged team. All of these things seem like they require us to be close and highly involved. Yes and no. You see, as leaders we …

Is this for You?

Chris DeferioBlog

When it comes to how we serve people in the cafe, we will inevitably default to our true feelings about what it is we are doing. We can talk all day long about the vision mission and values of the company but if it does not make its way into our attitude both in and out of work then every …