451: Business Growth, Integrity, and Coffee Farmer Equity w/ Martin Mayorga of Mayorga Coffee

Chris DeferioBusiness, Podcast, Roasting, Supply Chain, Uncategorized

When Martin Mayorga first entered the coffee industry it was not as someone whose singular passion was the product, but the people and communities behind it that were unseen and more often that not, un rewarded for their work. Born in Guatemala City to a Nicaraguan father and a Peruvian mother, Martin’s early life was a mosaic of Latin American cultures and …

390 : 7 Ways to be Consciously Competitive

Chris DeferioBusiness, Podcast, Uncategorized

Being competitive in business is often thought of in the same vein as being aggressive, leading with fear, and creating an us vs them scenario that is antithetical to community. The reality is that while we need to be competitive in order to run successful businesses, we need not do so in a way that alienates. In today’s episode you …

383 : How to Train a Manager

Chris DeferioLeadership, Management, Podcast, Uncategorized

  It is easy to assume that if you have found the right person for the manager role then they will not need very much investment or guidance from you to get the hang of things. After all, they are amazing and you trust their “can do” attitude will be enough to help them succeed. Obviously this is not the …

366: A Conversation w/ Chris Baca of Cat and Cloud Coffee

Chris DeferioBusiness, Career, Leadership, Podcast, Uncategorized

We all want leadership and cafe culture that inspires. Through  personal and professional development we can learn how to create an environments where our values and core beliefs are lived out in real time. In spite of the inevitable challenges, set backs, and failures that come with entrepreneurship and leadership, when we bring our true selves to work in good …

344 : From Fine Dining, to Coffee w/ Nicolas Simon of El Condor Coffee Roasters

Chris DeferioBusiness, Hospitality, Podcast, Uncategorized

Our industry is one focused on creating memorable experiences for guests of our shops. Being detail oriented is part of our hospitality to people because we know that when all those little things come together, they deliver a real impact. This is what driven today’s guest throughout his illustrious career working for some of the worlds most prestigious hotels and …

342 : A Conversation w/ 2022 U.S. Barista Champion, Morgan Eckroth!

Chris DeferioBarista Craft, Podcast, Uncategorized

Morgan Eckroth is the new U.S. Barista Champion! Part of the point behind competition is setting the stage for conversation around ideas ranging from social issues to the hands on craft of coffee. In both these areas there are far reaching implications for what the industry latches on to and is inspired to continue developing. On such theme is merging …

RoR #13 : The NORM ROAST Protocol w/ Dave Baxter

Chris DeferioPodcast, Roasting, Uncategorized

How do we test the energy efficiency, emissions, and impact of or roasting machines?. We all want to be responsible with our environmental impact but all we have to go on for data is supplied by marketing from the manufacturer.  Wouldn’t it be nice to have a real measure of the performance of a roasting machine? Well that is exactly …

284 : Founder Friday! w. Jackie Nguyen of Cafe Cà Phê | Kansas City, MO

Chris DeferioPodcast, Uncategorized

  I am very excited for this Founder Friday! When we talk about coffee shops we often talk about culture, authenticity, and relationships. I have the immense pleasure of presenting to you a conversation with someone whose business and way of operating in the world of coffee exemplifies those things. Today we are talking with the dynamic Jackie Nguyen, founder of …

277: Encore Episode: How to respond to Negative Feedback

Chris DeferioPodcast, Uncategorized

How we respond to negative feedback will have a big impact on how our business grows. The trouble is that we tend to not take kindly to negative feedback and respond with either dismissiveness, avoidance, or defensiveness. We leave a lot of value on the table when we don’t embrace critique and use it to our advantage. Today we are …