320 Founder Friday! w/ Francesco Sanapo of Ditta Artigianale, Florence, Italy

Chris DeferioBusiness, Founder Friday, Podcast

It’s Founder Friday! Today we are going to be exploring the story of a ground breaking and standard setting Italian coffee roaster and cafe. Our guest on this last Founder Friday of 2021 is the founder of Caffe Artigianale, Francesco Sanapo! From learning the classic Italian way of coffee working for his fathers coffee bar at age 14 – to discovering …

The Key to Up-Selling

Chris DeferioPodcast

We love to train our baristas to up-sell as a way to increase our over all ticket amounts. The way we do this tends to be focused more on getting money in the short term for our benefit than helping customers get things they will like which will…

Ignorance vs Preference

Chris DeferioPodcast

Are you open minded when it comes to coffee? How open minded do you need to be? What is the difference between being ignorant or dismissive of a type of coffee and simply having a preference?  Choosing the right and best coffees to present to…

318 : Why Your Shop is Key to the Success of Coffee

Chris DeferioPodcast, Supply Chain

The pressure and business of the daily work can easily blind us to the impact that we have on the greater reality of the “Industry”. We often think of the industry as existing outside our own shops but the reality is that our we are the industry and ever decision we make as individual professionals and cafes cultivate wha the …

Why DIY

Chris DeferioPodcast

Small businesses like coffee shops are known for their ability to be resourceful and get things done with what they have. However, when you set out to open a shop or create a new initiative in an existing coffee bar, there can be a tendency to…

317 : Encore Episode: Death by Comparison

Chris DeferioBusiness, Podcast

What happens when we allow ourselves to get caught up in comparing ourselves and our businesses to those around us? The simple answer is that we stifle growth and kill off the joy of what we have and who we are doing it all for. Way back in 2017 we released an episode called “Death by Comparison” that explores this …

Priorities and Deep Thankfulness

Chris DeferioPodcast

This time of year I am thinking about what I am thankful for and also I am thinking about how hard it is to enter into thankfulness vs other more accessible emotions and mental states. So much of this, to my mind, has to do with the all consuming…

RoR #9 Inside the Roaster’s Tool Kit w/ Kat Melheim of Black and White Coffee and The Coffee People Zine

Chris DeferioPodcast, Roasting

Where do we even start when choosing tools for our roastery? There are an incredible number of options from basic and inexpensive -to complex and costly. In the most recent issue of Roast Magazine, today’s guest, Kat Melheim gives us an outline of tools and resources through the entire roasting process that can help clarify this dilemma. Kat Melheim (she/her) …