Small Steps = Big Impact

Chris DeferioPodcast

Looking out into the world of specialty coffee and the sheer number of complex problems both locally and globally that need to be addressed, it is easy to get overwhelmed. The question of, How can I make a difference? Is often left unanswered because…

Sustainability Series #4 : Consumer

Chris DeferioBusiness, Podcast, Supply Chain

Consumers. What we assume to be the end of the value chain in coffee, may in fact be the the beginning. In reality, as we will learn today, coffee is more a circle than a straight line, and in many ways it begins and ends with the consumer. How we serve, market to, and communicate with the consumer, literally shapes …

Sustainability Series #3 : The Cafe

Chris DeferioBusiness, Podcast, Supply Chain, Training

As we have explored all that has gone into the product of coffee and the many ways that sustainability can be achieved in farming, Importing, and Roasting. Now we come to the place where coffee’s potentially is ultimately on display. The cafe. Next to the farm, the cafe has been the focus of much of our sustainability efforts, and with …

Sustainability Series #2 : Importing & Roasting

Chris DeferioPodcast, Roasting, Supply Chain

Sustainability is a collaborative effort that relies on solid networks, relationships, and communication. This is mainly the responsibility of importers and roasters whose job it is to provide connection, accurate representation, and to realize the potential of the now harvested coffee and the farmers who grow it. While providing these platforms to those they serve, importers and roasters must also …

Sustainability Series #1 : The Farm

Chris DeferioPodcast, Supply Chain

Welcome to the Sustainability Series from Biocaf and Keys to the Shop! To kick off this series we will be exploring sustainability where all the potential of a coffee and the foundation of our industry is concentrated. The farm. How we define and understand sustainability here creates a ripple effect that impacts every action we take along the value chain. …

Make Everything Like Latte Art

Chris DeferioPodcast

Baristas are obsessed with it! The question we have to ask is, why?Most of us don’t need to get people interested in latte art. In fact many of you probably wish your baristas would focus on other things. Contrary to what we might assume, baristas…

303 : Create Authentic Partnerships w/ Marc Gessler of Cat & Cloud Coffee

Chris DeferioBusiness, Leadership, Podcast, Training

Ideally, the nature of your relationship with your wholesale customers is less like a transaction and more like a partnership. How do we approach caring for those who have decided to serve our coffee in a way that is true to our values, supports their success, and creates growing trust and mutuality? In this episode these questions and more are …