The Industry. What does that even mean? Owners and professionals use this term as though it has specific power to give clarity or meaning to the work they do, when in fact it is merely the most readily observable manifestation of millions of…

Hiring is probably the most important decision you make in your coffee shop. As important as it is to choose the right people, we often are at the mercy of bad habits or are missing key practices we need to make that decisions and end up making too…

Making decisions about who to hire or even who might need to be let go are some of the hardest but most important decisions to make in a coffee shop. So hard in fact that we can often fall into avoiding the decision by deferring to our existing staff…

We only have so much energy, time, and money to give to marketing our coffee shops. There is a lot of stress related to having the right strategy for getting people to become aware of you cafe and then visit and keep visiting. To make matters more…

It is easy to talk about the things we want to improve, fix,  and institute in the cafe. Trouble is that in all the talking of doing the how we need this or that, we tend to leave it there and wait until an opportune or ideal time comes along,…

Your customers count on you to create a wonderful cafe experience everyday. That is the implied or explicit promise of our marketing and what most of us aspire to deliver. The way we get there is by paying close attention to what our customers love…