SHIFT BREAK: Stop Talking, and Start Doing

Chris DeferioPodcast

It is easy to talk about the things we want to improve, fix,  and institute in the cafe. Trouble is that in all the talking of doing the how we need this or that, we tend to leave it there and wait until an opportune or ideal time comes along,…

480: Focus on What Your Customers Love

Chris DeferioPodcast

Your customers count on you to create a wonderful cafe experience everyday. That is the implied or explicit promise of our marketing and what most of us aspire to deliver. The way we get there is by paying close attention to what our customers love…

SHIFT BREAK: Respecting Your Barista’s Professional Boundaries

Chris DeferioPodcast

In the cafe, it is easy to lapse into assuming that people who work for you, should also be available and responsive at all times even when off the clock. The lack of quick response from staff when off the clock to calls, emails, slack messages etc is…

SHIFT BREAK: Why You Need Exit Interviews

Chris DeferioPodcast

Try as we might, the reality is that eventually even the best staff will leave our shops for another job or career. How they leave is largely up to us as leaders. Some will exit on bad terms for reasons related to bad management or their own personal…

SHIFT BREAK: When Numbers Lie

Chris DeferioPodcast

Numbers tell a story, but not the whole story. Though the number of times someone purchases an item on your menu may indeed mean that they prefer it to other options, what data cannot tell us is whether or not customers who generate those numbers are…

SHIFT BREAK: Owners, It’s OK to Make Mistakes

Chris DeferioPodcast

Coffee shop owners, do you ever feel as though the entire world is on your shoulders and that one mistake will send the whole business crashing down? The pressures and expectations that cafe operators face drive many to pursue unrealistic standards…