SHIFT BREAK: Don’t Rely on Brand Identity

Chris DeferioPodcast

Does this sound familiar? “You should shop here because we are local! …or we support this cause! …or we have this association!”? While our identity and associations in the community are beautiful and add depth to what customers might love about…

518: How to Run a Coffee Shop w/ Meaningful Hospitality

Chris DeferioPodcast

Even with all the conversations and tools available to us around the subject of hospitality, it is easy to engage in the pursuit of it in a way that ends up not resonating and lacks meaning. We can go through the motions, inspired as we are by the…

SHIFT BREAK: Back to the Basics

Chris DeferioPodcast

The value proposition of a coffee shop is not a complicated one. Kind service and hospitality in a clean and well organized space serving consistently great coffee. Boooring! At least that what it seems like we must be thinking. Why else would we be…

SHIFT BREAK: The Delegation Dip

Chris DeferioPodcast

Delegation is a difficult, but necessary part of growing your coffee business. It is critical in helping you grow as well. Delegation of responsibility and authority is a response to the growth of the business that, while promising to expand your…

SHIFT BREAK: Keeping the Shop

Chris DeferioPodcast

Let’s face it, the look, feel, and functionality of the physical coffee shop will always be an important part of showing hospitality to our guests. The issues we are faced with is one as old as time. We meticulously set up our spaces when we first…

515: 7 Areas to Pursue in the New Year

Chris DeferioPodcast

It’s that time of year where we are collectively setting our sights on both the past and the future. What will this next year of 2025 hold for you and your coffee shop? The answer to that question is that your tends to be made up of the things you…