Innovation and an obsession with what is “new” has long been a primary force capturing the imagination of coffee pros and entrepreneurs. Trouble is that the novel and new, while it may be good at grabbing or capturing attention, is not great at…

Coffee is great! Keeping it consistently great in the shop is a challenge and there are many tactics and tools to apply in learning more about coffee and applying what we learn in the shop. But what happens when we allow our pursuit of more coffee…

The coffee industry, specifically the coffee shop, has been changing. Trends and fads come and go, but movements are born from a collective need to evolve and mature toward a better way of operating professionally. It is not the trends that you need…

So many great ideas come from conversations, trade shows, podcasts, books, and videos. Ideas and epiphanies that will make your coffee shop better and solve problems that have plagued you and your team for too long. But how do you take the first step…

We all say that guest experience is the most important thing. I would agree, but exactly what do we mean by this? In today’s marketplace we are hyper focused on efficiency over effectiveness. The result is that what passes for what we believe makes a…

Every coffee shop hosts within its walls countless stories. The life that happens on the pltform of a cafe is just breath taking. This includes stories that showcase you and your team’s values in action. Wil Guidara talks about these as legends that…

Translating coffee from one form to the next, and serving it in a way that further translates the value of that coffee into a rewarding experience for the drinker, is what the craft of coffee is all about. Today’s guest has gone from translating…

The impact of the coffee shop on the entire industry is astounding. The beauty and transcendence of a well run cafe offers excellence and care to staff and guests alike, and provides an accurate reflection and consistent channel through which people…