RoR #14: How to Roast New Processing Methods w/ Mike Ebert

Chris DeferioPodcast, Roasting

As new processing methods become more popular and prominent, roasters must pivot and adjust how they approach them in order to get the best possible result. Processes like honey and pulped natural present unique challenges for even the most veteran roasters. The good news is that there is a growing family of best practices that will help you see success …

An Essential Habit for Every Coffee Shop Worker

Chris DeferioPodcast

It’s not uncommon to feel like the day get’s away from us and that we are always being taken for a ride by the work. Heck, I can hardly remember entire years of my own career due to not taking on this one essential habit until much, much later. On…

341: How to Think About Success

Chris DeferioBusiness, Leadership, Podcast

How do you think about success and your coffee shop? For many people it boils down to financial metrics only which, in the long run, may not bring the kind of fulfillment the we seek when we first set out to begin in coffee. In fact without some more nuanced goals and metrics for success, even the profitability will and …

Are We Giving our Best to the Least?

Chris DeferioPodcast

I witnessed a heartbreaking scene unfold while at SCA EXPO in Boston. The situation was a common one in most of our cafes but in this context it really impacted me and inspired this Shift Break.  What are we doing in specialty? Is our talk about…

340 : Encore Episode of “10 Reasons to Love the Customer”!

Chris DeferioHospitality, Podcast

It is the 5 year anniversary of episode #19 titled “10 Reasons to Love the Customer”! Coffee professionals tend to pit themselves against the customer as and us vs them battle. The original episode in 2017 was inspired by a magazine article about what baristas hate about customers. This mentality does not good for anyone and because we easily fall …

Don’t Force Vulnerability

Chris DeferioPodcast

We love the idea of developing a culture of trust. A place where it is safe to open up and be honest without worrying. Vulnerability is the new metric (among others) by which we judge how successful we are as leaders and I am happy that is. But if we…

339 : What Good Barista Training Produces

Chris DeferioPodcast, Training

What does you baristas training produce? For many shops barista training is a loose and rushed experience that falls short in equipping staff with what is needed to succeed. It also creates stress in leadership who desperately want to see good results but through poor mindsets toward training, sabotage the chance of seeing them. In today’s episode we will be …

Getting Them In By Getting Out!

Chris DeferioPodcast

How do we get people to come to our shop? This is the question at the root of most of our marketing efforts. So many of us have stories of how customers will tell us, even after years of business, “I never knew you were here!”. It’s frustrating. …

RoR #13 : The NORM ROAST Protocol w/ Dave Baxter

Chris DeferioPodcast, Roasting, Uncategorized

How do we test the energy efficiency, emissions, and impact of or roasting machines?. We all want to be responsible with our environmental impact but all we have to go on for data is supplied by marketing from the manufacturer.  Wouldn’t it be nice to have a real measure of the performance of a roasting machine? Well that is exactly …