Baristas Are Not Magic

Chris DeferioPodcast

There are no shortcuts to creating something meaningful, dynamic, and sustainable. But that does not stop us from thinking that that there are! Whether you are leaning on the idea that you just need the perfect or award winning barista and then you…

Service, Spite, and Compromise

Chris DeferioPodcast

I was having a conversation with my wife and son about the practice of “decafing” customers and when anyone would take it upon themselves to do that. Ultimately it boils down to a decision we make in the moment to maintain integrity and hight…

RoR #20 : Challenging the Status Quo w/ David Lalonde of Rabbit Hole Roasters, Montreal, Quebec

Chris DeferioPodcast, Roasting

When you think about success in roasting coffee, you will more than likely be concerned first and foremost with quality. While quality is critical, it is not the only factor. And success itself is more than a measure of your businesses profit, but how your business profits others. A new and more expansive view of quality and success is one …

Stop Glorifying Chaos

Chris DeferioPodcast

Ever find yourself saying or hearing things like “Well, we go through it!” or “That was so crazy, welcome to Saturdays!” or “That’s just the way it is here!” and many other phrases that draw attention to some very difficult situation of common…