SHIFT BREAK: Don’t Manage by Crisis

Chris DeferioPodcast

Managing in a cafe is one of the ultimate forms of leadership. Part of leading as a manager is planning for, responding to, or avoiding altogether, problems with people, operations, and quality. But instead of spending our best energies in prevention…

SHIFT BREAK: Three BIG Hiring Mistakes (and how to avoid them)

Chris DeferioPodcast

Hiring is probably the most important decision you make in your coffee shop. As important as it is to choose the right people, we often are at the mercy of bad habits or are missing key practices we need to make that decisions and end up making too…

SHIFT BREAK: Hiring based on Staff Preference vs Business Needs

Chris DeferioPodcast

Making decisions about who to hire or even who might need to be let go are some of the hardest but most important decisions to make in a coffee shop. So hard in fact that we can often fall into avoiding the decision by deferring to our existing staff…

482: Founder Friday! w/ Rahul Reddy of Subko Coffee Mumbai, India

Chris DeferioFounder Friday, Podcast

At the head of some of the most exciting brands in India’s rapidly expanding specialty coffee scene is Subko. More than coffee, Subko has created a platform to show case the flavors, culture, and design of India through multiple disciplines. At it’s heart is sourcing, roasting, and serving the best coffee the subcontinent has to offer and Mumbai is just …

SHIFT BREAK: The Best Marketing Strategy

Chris DeferioPodcast

We only have so much energy, time, and money to give to marketing our coffee shops. There is a lot of stress related to having the right strategy for getting people to become aware of you cafe and then visit and keep visiting. To make matters more…

SHIFT BREAK: Stop Talking, and Start Doing

Chris DeferioPodcast

It is easy to talk about the things we want to improve, fix,  and institute in the cafe. Trouble is that in all the talking of doing the how we need this or that, we tend to leave it there and wait until an opportune or ideal time comes along,…