In the shop we serve people the product of our own training and understanding. We also sell them ideas of what coffee can be and our customers will frequently be frustrated at the gap of quality between the shop and their kitchen. This is where consumer coffee classes come in. Before the pandemic we were already seeing a rise in consumer education, but now it has truly gone from novel pursuit to an absolute necessity. I believe every shop should have some form of coffee class for their customers to help equip them to brew your roasted coffee well and also to deepen their appreciation for what you do every day.
In this encore episode from January of 2018 (the infancy of this show) we dive into this topic and I give you 7 tips for how to set up and conduct great coffee classes.
Please listen to the related episodes below for more on the importance of consumer education!
Related episodes:
- 092 : Tony “Tonx” Konecny of Yes Plz : Consumer Accessibility, roasting, 3rd wave, subscription
- 297 : Making Coffee Education Fun w/ Suneal Pabari of Leaderboard Coffee
- 349 : Talking About 21st Century Coffee w/ Kenneth Davids
- 333: Bridging the Professional and Home Barista Gap w/ Lance Hedrick of Onyx Coffee Lab
- 035 : The Consumer Revolution w/ Kevin Sinnott
- Sustainability Series #4 : Consumer
- BLOG: The Customer of Tomorrow
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