SHIFT BREAK! Small Wins Build Trust

Chris DeferioPodcast

Once we get a little bit of authority as a trainer, manager, or leader in the coffee shop we tend to dream about and focus on all the things we want to change. Unfortunately the projects that we know will improve things often do not get the reception…

SHIFT BREAK: The Myth of a Saturated Market

Chris DeferioPodcast

“I cannot open a coffee shop because my market is too saturated!” Does this sound like something you have heard or even said yourself?  Today there are indeed a LOT of coffee shops. Way more than there ever have been. But does that mean the…

SHIFT BREAK! How To Get The Most From a Coffee Event

Chris DeferioPodcast

Whether it is a trade show, local business event, online or in-person summit, or a local throw down, coffee events are a way to connect and offer a lot of opportunities to grow and gain value for your career and business. That opportunity is there,…

SHIFT BREAK! Adding Value in the Cafe

Chris DeferioPodcast

These days a lot of coffee shop owners are thinking about how they can add value for the customer. Of course this is a question that should be asked and right now with costs and competition the desire to add value is at an all time high as we seek to…