SHIFT BREAK! Tips For Signature Drink Success

Chris DeferioPodcast

Signature beverages and seasonal drinks are a huge part of what rounds out the cafe menu and, if done well, can make you stand out for all the right reason.  Of course, it stands to reason, that if they are done not so well, you stand out for…

SHIFT BREAK! Vendor Hospitality

Chris DeferioPodcast

Who we are when nobody s looking is really who we are. There are variations of this phrase and for most it is convicting and motivates us to increase the integrity of how we move in life and work. In the cafe, we talk a lot about hospitality regarding…

SHIFT BREAK! Small Wins Build Trust

Chris DeferioPodcast

Once we get a little bit of authority as a trainer, manager, or leader in the coffee shop we tend to dream about and focus on all the things we want to change. Unfortunately the projects that we know will improve things often do not get the reception…

SHIFT BREAK: The Myth of a Saturated Market

Chris DeferioPodcast

“I cannot open a coffee shop because my market is too saturated!” Does this sound like something you have heard or even said yourself?  Today there are indeed a LOT of coffee shops. Way more than there ever have been. But does that mean the…