SPECIAL: Stories from the Ground #1 w/ Scott Carey of Sump Coffee

Chris DeferioPodcast

Stories from the Ground is a series of episodes that are designed to give you insights and guidance on how to thrive in the midst of the COVID crisis by hearing from amazing cafe owners and learning from their stories and experiences dealing with the…

My #1 Interview Mistake

Chris DeferioPodcast

Hiring is already a daunting process. There is a lot at stake for both the employer and prospective employee. That said, we tend to find ways to make make it harder to find the right person than it has to be. In today’s Shift Break we will be going…

237 : Thoughts on Post -COVID Coffee

Chris DeferioCOVID-19, Podcast

There are a ton of opportunities to create resiliency and a better normal through how we approach out our mindset, leadership, staff, business, and customers. As the COVID crisis is still upon us, the question remains, “What happens after this?” In today’s epiodes I am presenting something I presented to the SCA on Post-COVID Coffee and outlining various areas and …

You are not your Competition

Chris DeferioPodcast

” Hey! Did you see what so-and-so is doing?” “Oh! look at what _______ is starting to sell?” It’s comments like these that are often a sign that we are a bit too obsessed with our competition. What do we gain from this preoccupation? Not much. What do…

235 : 4 Tips for Training your Staff

Chris DeferioCareer, Leadership, Podcast, Training

How do you ensure that what you teach in training is effective for both the employee and the business? Well, there are many different elements but amongst those element are four foundational mindsets and practices that serve to hold everything together. Today we are going to be exploring how focusing on minimum viable skills, patience, real-life training, and tracking/follow-up will …

Your Employee Handbook is Worthless

Chris DeferioPodcast

We have developed a mentality that if we can just get the right manual, the best onboarding, the most effective hiring process then all will be well and staff will magically fall in line and our shops will run smoothly. The truth? It’s not that easy,…

234 : Actions and Strategies to Improve your Messaging w/ Garrett Oden

Chris DeferioBusiness, Podcast

You are unique, but are you just marketing everyone else? How do you differentiate yourself as a business when the market has become so saturated with everyone saying the same things? Customers need clear messaging that delivers meaning, sets you apart, and drives loyalty to your shop. In a time where more than half of the ways we communicate with …

Bridging the Values-Actions Gap

Chris DeferioPodcast

We have a problem. Dreaming up a vision and writing out our list of core values, missions, etc. is an exciting and crucial part of any business. The problem is that most cafes stop there. The list of ideals an noble pursuits never make their way into…