Your Employee Handbook is Worthless

Chris DeferioPodcast

We have developed a mentality that if we can just get the right manual, the best onboarding, the most effective hiring process then all will be well and staff will magically fall in line and our shops will run smoothly. The truth? It’s not that easy,…

234 : Actions and Strategies to Improve your Messaging w/ Garrett Oden

Chris DeferioBusiness, Podcast

You are unique, but are you just marketing everyone else? How do you differentiate yourself as a business when the market has become so saturated with everyone saying the same things? Customers need clear messaging that delivers meaning, sets you apart, and drives loyalty to your shop. In a time where more than half of the ways we communicate with …

Bridging the Values-Actions Gap

Chris DeferioPodcast

We have a problem. Dreaming up a vision and writing out our list of core values, missions, etc. is an exciting and crucial part of any business. The problem is that most cafes stop there. The list of ideals an noble pursuits never make their way into…

233 : A Conversation w/ Anthony Ragler, Black and White

Chris DeferioPodcast, Uncategorized

Humility, serving wholesale clients, accessibility, and creating an inclusive community. These are some of the many topics discussed in this fantastic conversation with today’s guest, Anthony Ragler! Native of Brooklyn, NY, Anthony Ragler is a coffee professional who combines his craft with his culture and upbringing to cultivate unique and individual experiences for those he encounters. From working as a …

Tips on Job Descriptions

Chris DeferioPodcast

Writing a job description is the first step in getting the right people in the right positions in your shop. They seem pretty straight forward but there are some elements that you need to consider when creating these documents that, if applied, will…

232 : Founder Friday w/ Blew Kind of Fanny Lou’s Porch

Chris DeferioFounder Friday, Podcast

When is comes to community and serving the neighborhood well through the cafe, you’d be hard pressed to find a better example than Franny Lou’s Porch, in Philadelphia, PA. Blew Kind began her entrepreneurial journey in 2010 with Leotah’s Place in North Philly then, moving across the street and renaming it, she established Franny Lou’s Porch. All along the way …

Don’t fall into FOLO! (Fear of Limited Options)

Chris DeferioPodcast

You’ve heard of FOMO, but what about the insidious FOLO? This is the Fear of Limited Options and is a big mental hurdle that most coffee bars have to leap over. If you want to run a healthy business and not have your menu built on a very shaky…

230 : Making room for Community in your Shop

Chris DeferioPodcast, Uncategorized

This is going to be a deep dive into some foundational ideas related to your shop and the way it exists in your community. I wasn’t planning this episode but I really felt a gut-level urgency about the message. Thing is, if we want to build something that lasts and is resilient in the face of our resent and future …

Don’t Stress about Stress

Chris DeferioPodcast

There is an abundance of stress to go around right now. I’d say it is likely the most tense and uncertain time I have seen in coffee in my 20 years of working in retail. Stress leads to more stress and as someone who is prone to stress/panic attacks…