My #1 Interview Mistake

Chris DeferioPodcast

Hiring is already a daunting process. There is a lot at stake for both the employer and prospective employee. That said, we tend to find ways to make make it harder to find the right person than it has to be. In today’s Shift Break we will be going…

237 : Thoughts on Post -COVID Coffee

Chris DeferioCOVID-19, Podcast

There are a ton of opportunities to create resiliency and a better normal through how we approach out our mindset, leadership, staff, business, and customers. As the COVID crisis is still upon us, the question remains, “What happens after this?” In today’s epiodes I am presenting something I presented to the SCA on Post-COVID Coffee and outlining various areas and …

You are not your Competition

Chris DeferioPodcast

” Hey! Did you see what so-and-so is doing?” “Oh! look at what _______ is starting to sell?” It’s comments like these that are often a sign that we are a bit too obsessed with our competition. What do we gain from this preoccupation? Not much. What do…

235 : 4 Tips for Training your Staff

Chris DeferioCareer, Leadership, Podcast, Training

How do you ensure that what you teach in training is effective for both the employee and the business? Well, there are many different elements but amongst those element are four foundational mindsets and practices that serve to hold everything together. Today we are going to be exploring how focusing on minimum viable skills, patience, real-life training, and tracking/follow-up will …

Your Employee Handbook is Worthless

Chris DeferioPodcast

We have developed a mentality that if we can just get the right manual, the best onboarding, the most effective hiring process then all will be well and staff will magically fall in line and our shops will run smoothly. The truth? It’s not that easy,…

234 : Actions and Strategies to Improve your Messaging w/ Garrett Oden

Chris DeferioBusiness, Podcast

You are unique, but are you just marketing everyone else? How do you differentiate yourself as a business when the market has become so saturated with everyone saying the same things? Customers need clear messaging that delivers meaning, sets you apart, and drives loyalty to your shop. In a time where more than half of the ways we communicate with …

Bridging the Values-Actions Gap

Chris DeferioPodcast

We have a problem. Dreaming up a vision and writing out our list of core values, missions, etc. is an exciting and crucial part of any business. The problem is that most cafes stop there. The list of ideals an noble pursuits never make their way into…

233 : A Conversation w/ Anthony Ragler, Black and White

Chris DeferioPodcast, Uncategorized

Humility, serving wholesale clients, accessibility, and creating an inclusive community. These are some of the many topics discussed in this fantastic conversation with today’s guest, Anthony Ragler! Native of Brooklyn, NY, Anthony Ragler is a coffee professional who combines his craft with his culture and upbringing to cultivate unique and individual experiences for those he encounters. From working as a …

Tips on Job Descriptions

Chris DeferioPodcast

Writing a job description is the first step in getting the right people in the right positions in your shop. They seem pretty straight forward but there are some elements that you need to consider when creating these documents that, if applied, will…