558: Digital Natives and the Future of Coffee Shops w/Kosta Kallivrousis
Like Pepsi in 1984, coffee is the “Choice of a New Generation”… but maybe not in the same way as we of older generations are comfortable with. The ways digital natives are consuming coffee today may be unique, but as with all coffee consumers before and after, they are seeking the identity, belonging, utility, and promises associated with coffee and …
