525: Encore: Focusing on What is Essential w/ Greg McKeown

Chris DeferioPodcast

As we continue to navigate costs and the increasing competitive landscape of running a coffee shop, focusing on what is essential in your business has never been more crucial. Few guests have given us as salient and focused a treatment on how to…

SHIFT BREAK! You Are Not a Third Wave Coffee Shop

Chris DeferioPodcast

Sorry to break it to you, but literally nobody who matters cares how you define yourself. In our quest to find belonging and quell the voice of our imposter syndrome, we tend to over define ourselves and posture in a way that limits our ability to run…

524: Embracing Professional Development for Your Coffee Shop Team

Chris DeferioPodcast

In order to move to the next level of maturity and capacity, both as people and as a company, a coffee shop and its staff but be pursuing more than just checking off the day’s work. Pursuing professional development is essential to bring efficiency,…

SHIFT BREAK! Every Customer is a Judge

Chris DeferioPodcast

Now is the time to start redirecting our gaze from competitions and accomplishing greatness on a stage serving judges that do not matter to our shops, and refocusing our attention on the judges that truly matter. Our customers.  Today on Shift…

523: Encore: How We Ruin Specialty Coffee Experience

Chris DeferioPodcast

We suck at fulfilling the implied or explicit promises we make through our coffee shop marketing. Smiling faces with beautiful drinks and a clean environment with plenty of verbiage about values and mission. Lots of good vibes. That all tends to fall…