120 : Social Media 101 w/ Jenn Chen

Chris DeferioBusiness, Podcast

Social media is a vast landscape filled with both great and terrible representations of people brands. At best we enhance a customer’s view of us and create an even bigger fan -At worst we introduce confusion, boredom, or anger into the relationship and drive people away. In order to give customers a truly excellent representation of your business on-line you need …

118 : Founder Friday w/ Phil & Sebastian Coffee Roasters founders, Phil Robertson and Sebastian Sztabzyb

Chris DeferioBusiness, Founder Friday, Leadership, Podcast

It’s Founder Friday! Today we get to sit down and learn from the founders of Phil and Sebastian Coffee Roasters, Phil Robertson and Sebastian Sztabzyb! In the course of 11 years, Phil and Sebastian have gone from a small farmers market stall, to an award winning and internationally respected roaster retailer with 5 thriving cafes, a robust wholesale program, and …

117 : Coffee and Cocktails w/ Amanda Whitt

Chris DeferioBarista Craft, Podcast

Coffee and cocktails. Baristas and Bartenders. These are basically two sides of the same bar. Today we are going to get to know the craft cocktail and bartending side a little better with the help of coffee and spirits professional, Amanda Whitt! We will be talking about Amanda’s journey to becoming a pro in both disciplines, the way bartenders think …

115 : Finding Success in Mobile Coffee w/ Tim Cox / Communion Coffee

Chris DeferioBusiness, Podcast

Mobile coffee service is an incredibly important element to a successful coffee operation. Be it farmers markets, luncheons, weddings, or concerts- breaking out of your four walls is the perfect way to get the word out about your brand to your community. It is, however, not without its challenges and does require you to take account of some key differences …

114 : The New Rules of Coffee w/ Sprudge Founders Zachary Carlson & Jordan Michaelman

Chris DeferioBarista Craft, Podcast, Supply Chain

Sprudge is here!!! Founders, Jordan Michaelman and Zachary Carlsen join me on the show talk about their new book, “The New Rules of Coffee”. In this conversation we unpack their creative process deciding what to include in the book, their goal for the content and tone taken in writing these “rules”, and what this book means for both consumers and …

Empathetic Systems

Chris DeferioPodcast

It is often the case that we create systems in the cafe and then lose connection with the real impact those systems have in the lives of the staff and customers. Today we talk about the need for empathy in developing systems that serve the shop as…

013 : Leadership & Management Master Class w/ Eva Attia : Leadership | management | hiring | career

Chris DeferioBusiness, Leadership, Management, Podcast

Ep: 013 / EVA ATTIA: Leadership & Management Master Class CLICK HERE TO SUBSCRIBE! So you want to be a better leader or manager? Have we got a show for you! On this episode Eva Attia, the Director of Retail Operations for Portland Roasting Coffee, is our guest. Eva is just an amazing professional and today she shares her insights & advice gained from 20 years of coffee …