298 : A Trophy, or Atrophy?

Chris DeferioBarista Craft, Business, Career, Podcast

Winning coffee awards and competitions is pretty cool. There are many benefits to pursuing accolades for your coffee shop through such as marketing opportunities, sharpening skills, energizing staff, and networking. The question we have to ask ourselves though is, just how critical are competitors and awards tot he success of our shops and what metric should we be using to …

Encore! Curbing Their Enthusiasm

Chris DeferioPodcast

On a daily basis we have opportunities to take a customer’s genuine curiosity and excitement and either affirm it and guide them or to stamp it out and push them away. In coffee shops all over the world the former scenario play out but what we see too…

297 : Making Coffee Education Fun w/ Suneal Pabari of Leaderboard Coffee

Chris DeferioBarista Craft, Podcast, Training

A big issue with coffee education is accessibility. Much of the practical information that leads customers and coffee professionals alike to understanding, buying, and brewing great coffee is either locked away in our roasteries and cafes or hurried in a sea of misinformation. That’s where Leaderboard Coffee comes in. Today we are going to talk with the founder of Leaderboard …

Motivating Staff Through Culture

Chris DeferioPodcast

How do I motivate my staff? This was a question I received at Coffee Fest regarding managers and I believe the answer is applicable both to baristas and to managers. Heck, it’s pretty much true for anyone. It starts with culture.  In today’s…

296: Holistic Barista Training w/ David Castillo of Go Get Em Tiger , Los Angeles

Chris DeferioBarista Craft, Podcast, Training

Training staff to become productive, competent, and confident members of the team is a massive challenge all coffee shops face. In spite of our best efforts we often end up with baristas who have completed training but are still not ready to work the bar effectively and this brings about frustration for everyone. There is a better way and today …

Helping Managers Avoid Burnout

Chris DeferioPodcast

Here’s some good news…Burnout is usually a result of a long string of unaddressed stressors that build up until they reach critical mass. Why is that good news? It’s good because it means with a few shifts of our thinking and approach we can address…

294 : At Origin Roasting Revolution w/ Luis Fernando, founder of Amor Perfecto!

Chris DeferioPodcast, Roasting, Supply Chain

When we think about coffee roasting we generally assume that roasting happens once green coffee leaves its county of origin taking much of the coffee’s value along with it. But there is a growing movement of entrepreneurs who are keeping their coffee’s value right at home by roasting at origin and shipping direct to shops and consumers. 25 years ago …

Skewing Positive

Chris DeferioPodcast

It is a blessing and a curse. Being in a position of management or any type of authority means you likely can see when things are wrong or don’t quite fit the ideal. That is a valuable skill set that is worth cultivating. As a result we tend to skew…

293 : Thoughts on Defining Professionalism

Chris DeferioBarista Craft, Podcast

What is professionalism? Is it aprons? Using the right greeting? The way the space looks? When it comes to coffee shops and coffee professionals we often use metrics that are more surface than substance and the result is that we create an experience that misses the mark when it comes to making real connections and, I would argue, misses the …