SHIFT BREAK! Every Customer is a Judge

Chris DeferioPodcast

Now is the time to start redirecting our gaze from competitions and accomplishing greatness on a stage serving judges that do not matter to our shops, and refocusing our attention on the judges that truly matter. Our customers.  Today on Shift…

SHIFT BREAK! Cortado Confusion

Chris DeferioPodcast

As most of you know, Starbucks has once again coopted a traditional drink and introduced it to their menu as a part of their “Back to Starbucks” campaign. The cortado, a 4 oz espresso and milk drink originating in Spain, has been a staple menu item in…

SHIFT BREAK! The Good and Bad of a Training Lab

Chris DeferioPodcast

There is no doubt about it, having a training lab is a wonderful asset to have for elevating the quality of your training…until it isn’t. Truthfully, much like any tool, it depends on how it is used and whether it is part of a bigger picture. Today…