SHIFT BREAK! Why You Need To Be A Content Creator

Chris DeferioPodcast

Today we are surrounded by content and it is expected of every customer facing brand to strive to create a brand persona and content to reinforce your values and attract others who share those things. The bi-product of this dearth of content is the underlying sense of anxiety, disconnect, and lack of grounding as it seems the more we produce …

SHIFT BREAK! What We Lose When We Don’t Listen

Chris DeferioPodcast

Feedback is all around us. From the customers, staff, and the business itself, we can only make great decisions for the coffee shop when we practice listening to understand. Trouble is we often avoid listening for fear of what we will hear, or because we falsely think we know what someone thinks or that their opinion cannot be helpful due …

SHIFT BREAK! Time Management to Beat Overwhelm

Chris DeferioPodcast

It’s a common belief that there are not enough hours in the day to do the work that we need to get done in order to run a good coffee shop. The truth of the matter is that, more than a lack of time, this feeling is a result of poor time management. In particular, not having appropriately set and …

SHIFT BREAK! Have We Made Coffee (and ourselves) Miserable?

Chris DeferioPodcast

In our pursuit of optimization, analysis, scientific rigor, and financial success, we may find ourselves wondering, “where is the life in all of this?” Could it be that in dissecting every inch of our business, we have inadvertently killed it? Today on Shift Break we will be talking about the need to remain connected to and act from the heart. …

SHIFT BREAK: Cafes, We Need To Train Harder

Chris DeferioPodcast

The experience of the customer day-in and day-out is often treated as a given. Something that is expected, but not something that is earned. We work to The real focus of our efforts should be on training and resourcing our staff to deliver a consistently excellent product, space, and hospitality experience every time. Are we truly doing that? Today on …

SHIFT BREAK! Embracing the Meaning of Money

Chris DeferioPodcast

There is far more going on behind the scenes of your numbers than just meeting your metrics. The money that flows in and out of the business is the life blood that represents health, trust, activity, and the growth of the whole. Trouble is we either focus on it alone, or we try not to focus on it at all. …

SHIFT BREAK! How to Think About Quality

Chris DeferioPodcast

Quality of the coffee, experience, service, and just about anything else in the cafe will always be something an owner and leader focuses on. These days we tend to concentrate our efforts on the acquiring of quality, instead of the creation of it. All the potential those great beans, your wonderful staff, and even our space have, is just potential …

SHIFT BREAK! Maybe You Are Doing Enough For Your Baristas

Chris DeferioPodcast

It seems like the conversation we have around what can be done for staff to create more value, longevity, etc never gets around to a place where you can look at what you are doing and have done and say, you know what, that’s pretty good, that is enough. Honestly it feels weird even typing it because we do want …