SHIFT BREAK: Don’t Celebrate Unhealthy Wins

Chris DeferioPodcast

We have to overcome many challenges in the day-to-day operations of the coffee shop. Some of these challenges are inevitable, and our ability to grow from our experiences with them is a mark of maturity that we can celebrate, but many challenges are…

496: Hard Decisions and High Standards

Chris DeferioPodcast

Much of what gets written regarding the reasons behind declining standards in the coffee shop focuses on the leadership and what they can do to facilitate success. Here at KTTS there are dozens of interviews and solo episodes dedicated to this very…

SHIFT BREAK: Making Sense of Marketing Promises

Chris DeferioPodcast

Marketing is designed to get you to buy. It is something we all do in our businesses. In fact, to not market is to do the customer a disservice in that they will not be aware of the possibilities your product may have for their business. That said,…

SHIFT BREAK: Embrace Your Space

Chris DeferioPodcast

Designing your coffee shop can be one of the most exciting parts of the opening or scaling process. Exciting, that is, until we come up against resistance to our great ideas in the form of space limitations, quirks, historic preservations, zoning,…