Without the coffee plant we have no coffee industry. The sustainability of coffee plants, farms, and farmers is the cornerstone of what we do and determines everything in regards to what is possible in coffee quality. This week we get to learn from Hanna Neuschwander, Director of Communications at World Coffee Research about the history and current state of both coffee plant and what part the coffee retailer has played, and can play, in shaping its development. There are many challenges that threaten coffee’s future, but the more the two ends of the supply chain work together the more likely it is that those challenges will be overcome
Enjoy!
LINKS BELOW
- Re:Co talk (Seed as Technology): https://www.youtube.com/watch?
v=NtCftF-agJI - WCR Annual Report: https://worldcoffeeresearch.
org/work/annual-report-2016/ - WCR Coffee Varieties Catalog: https://worldcoffeeresearch.
org/work/annual-report-2016/
- SCA report on farm profitability: http://www.scanews.coffee/
2017/10/16/new-report-farm- profitability-launched-avance- guatemala/
About Hanna:
Hanna is among the world’s foremost “explainers” of coffee and coffee science. Whether she’s explaining the impact of climate change to a room full of coffee roasters, or coffee genetics to a hedge fund trader, or coffee brewing to her mom, the intersection of coffee and science is her passion. She writes regularly and speaks globally about the future of coffee and coffee agriculture. (See talks here and here and here). She is the author of over 50 articles on coffee, and of the book Left Coast Roast. She is based in Portland, Oregon.
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