We love extremes. Novel services, events, specials, and stunts to catapult us into the consciousness of our customers seem to be what we favor and are fixated on. After all, it proves that we are different, better, and that we care about people and quality!…right? Not exactly.

Just like Settling the Table before it, Wil Guidara’s great book, Unreasonable Hospitality has been making the rounds in the coffee sphere. Many draw inspiration from this book and it helps them make their shops better. Others I have seen take the idea of “unreasonable” and jump over the basics directly into extreme and novel one off efforts or give into the compulsion to reinvent vs refine who they are and what they do. This I feel is a mistake.

Today we will be talking about why we need to start with and more successfully maintain reasonable hospitality in order to naturally bring about the kind of moments we can later say were unreasonable, but fit with who we are, vs efforts that we slap on to our shops that are flailing in the basics.

Consulting to help you and your coffee business thrive.

Book a free call now: 

https://calendly.com/chrisdeferio/30min 

Related episodes:

• 430 : Embracing “Unreasonable Hospitality” w/ Will Guidara | Thank You NYC + The Welcome Conference
• SHIFT BREAK! The Trend of Backwards Hospitality
• SHIFT BREAK! The Trend of Backwards Hospitality
• 469: Unremarkable Hospitality and Cafe Terroir

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