Our image of who we are as a business is not necessarily the same as that of our customer. We see all the inside gears and pulleys that hide beneath the surface. We see the scope and organizational diagram of the cafe, the roastery, mobile cart, online sales, and multiple locations. We see a brand, while they see just a small coffee shop. 

Today on Shift Break we will be talking about how no matter the size of our operations, the individual customer will always see and experience your company within a small framework of their cafe, their drink, their seat etc. 

This serves to give us pause and to help us consider just how much we can vouch for that singular experience that thousands of individual customers have in our cafes. Are we getting lax because the size and scope of our operations make us feel an undeserved sense of confidence? 

My hope is that this episode will get you thinking about that one customer and how, no matter your size, you can run like a small shop. After all, thats how the customer experiences you. 

Related episodes on the YouTube channel: 

• SHIFT BREAK! Why Won’t My Baristas Engage Customers The Way I Want Them To?!
• SHIFT BREAK! What Customers Value and How to Deliver It
• 480: Focus on What Your Customers Love
• 591: The Problem w/ Focusing On The Numbers vs The Guest Experience

KEYS TO THE SHOP®  1:1 CONSULTING AND COACHING

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email [email protected]

OR… book a free call now 

https://calendly.com/chrisdeferio/30min 

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