I am so excited to present this Founder Friday with two people who are doing amazing things in coffee! I met them in the first year of their business in 2018 as clients and they have done a great job of growing their business with excellence and care.
Today we get to talk with Danny and Michelle Quiroz of Reserva Coffee Roasters in McAllen, TX!
Danny Quiroz is also Managing Partner at Reserva Coffee Roasters. He earned a bachelor’s degree in business administration from the University of Texas Rio Grande Valley. In his role as the in-house Roast Master, Danny is responsible for overseeing sourcing, roasting, and fulfillment operations. He is deeply committed to perfecting his roasts, ensuring that both guests and staff receive the highest quality product possible. Danny takes great pride in his journey as a roaster, starting from humble beginnings roasting small batches and now utilizing the Mill City MCR-30 roaster.
Michelle Quiroz, a Managing Partner at Reserva Coffee Roasters in McAllen, Texas, holds a bachelor’s degree in mechanical engineering and a master’s degree in engineering management from the University of Texas Rio Grande Valley.
Michelle is responsible for overseeing café operations and driving strategic growth for the organization. She places great importance on team-building and creating a welcoming environment for both staff and guests. Michelle’s primary focus is establishing standardized café operations across all Reserva locations, having successfully launched three cafes in the past two years.
In recognition of their work, they were named the Lower Rio Grande Valley’s Small Business Persons of the Year in 2020.
We discuss:
- The journey to begin roasting
- Developing the concept and skills
- Going from roasting to a retail shop
- Feedback and evolving operations and offerings
- Scaling and weighing opportunities
- Hiring and management
- How past skills and work impact operations today
Links:
Listen to these episodes next!
- 256 : Founder Friday w/ Varat Vichit-Vadakan of Roots Coffee Roaster in Bangkok, Thailand
- 158 : A Management Masterclass w/ Jon Felix Lund, VP of Operations for Coava Coffee Roasters / Portland, OR
- 145: Founder Friday w/ Red Rooster Coffee Roasters co-founder, Haden Polseno-Hensley
- 359 : Founder Friday! w/ Nigel Price of Drip Coffee Makers NYC
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