148 : Exploring the Ground Control Brewer w/ Eli Salomon

Chris DeferioBarista Craft, Coffee Tech, Podcast

We all want to extract the most out of our coffee. There are many methods and tools used to achieve maximum flavor but only a few machines offer innovation in a way that creates a substantial jump forward in brew quality and consistency. The Ground Control brewer is one of those machines and today we get to talk with the inventor of this machine, Eli Salomon, Co-founder and CEO of Voga Coffee.

Eli Salomon is Chief Executive Officer and Co-Founder of Voga Coffee, makers of the Ground Control
Cyclops batch brewing system.
Eli co-founded Voga Coffee in his kitchen with his friend of 20 years, Joshua Avins, PhD in 2013. They were
joined by Jason Sarley, Associate Editor of the Coffee Review, in 2014, after a blind tasting in Eli’s backyard
that demonstrated the dramatically superior flavor of coffee brewed on Ground Control.
Eli first joined the coffee industry in 2006, when he founded a website out of his dorm room that sold the
largest selection of espresso blends and single origins on the Internet.
Eli earned his MBA from The Wharton School, University of Pennsylvania, a JD from Harvard Law School,
and an MA/BA in Mathematics from Johns Hopkins University (where he met Josh their first week).

In this episode you will learn: 

  • What led Eli to the world of coffee and equipment innovation
  • What inspired the invention of the Ground Control brewer
  • Details of how the brewer works to extract more than people though they could get from a batch brewer
  • Extraction science and what sets it apart from others
  • How this can brewer help sustainability and contribute to the cafe experience
  • Eli’s perspective on where the industry is heading and how the Ground Control is helping push things forward.

It was great to talk with Eli and learn more about this great brewer. I hope you enjoy this episode and check out the links below for more information on the brewer as well as a helpful map Eli has made for us to locate shops in the U.S. (and some international locations) where the brewer can be experienced.

SHOW LINKS:

Ground Control Cyclops Information Sheet

www.vogacoffee.com

U.S.+ International Map of ground Control Brewers

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