149 : Celina Velez, Head Roaster of Merit Coffee in Austin, TX

Chris DeferioBarista Craft, Career, Podcast, Roasting

Celina is about to celebrate her 2 year anniversary of joining the specialty coffee community having started with no knowledge of coffee as a roasting assistant at the great Merit Coffee in Austin, TX. Through hard work, curiosity, and integrity she has worked her way to head roaster and leads a team of people producing some of the best coffee you can find.

Today we sit down and explore her story as a newcomer to coffee and what she has experienced in her first, very busy, 2 years as a coffee professional.

In this episode you will learn:

  • How to approach learning as a newbie
  • How we put un helpful pressure on ourselves to look good
  • How Merit supports its employees through opportunity and healthy systems of communication
  • What Celina lessons Celina has learned
  • Tips for leading people
  • Quality control principles for approachable coffee
  • Celina’s advice to people entering taking on new positions and challenges
  • How owners can support their staff and set them up for success

LINKS:

WWW.MERTICOFFEE.COM 

Merit Coffee on Instagram

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