420: Design Meaningful Roles in the Cafe

Chris DeferioBusiness, Management, Podcast

  You see it all the time, a barista is promoted to a role such as trainer, manager, cafe lead etc, but they quickly find that there is very little preparation that has gone into this role. They are either simply not doing much, but now they have a title, or they are doing far too much in an effort …

ROR #23 : How to Close the Industry-Consumer Flavor Gap w/ Phil Beattie, Dillanos Coffee Roasters

Chris DeferioPodcast, Roasting

As an industry, our flavor preferences turn into what we market, which turn communicates a message about quality and what people should care about when it comes to “the best” coffees. Too often we are content to let the our message be incredibly narrow regarding flavors and preferences. Without context this leaves a lot of great coffee that may be …

415: The Best Lessons On How to Listen w/ Listening Expert, Oscar Trimboli

Chris DeferioLeadership, Management, Podcast

Learning how to listen is the cornerstone of effective and transformative communication. In the hustle and fast paced daily activities of the coffee shop, it is easy to forget about listening and truly understanding what is being said beyond the words we hear. Add to this that emotions are often high, listening deeply and well can seem daunting. Thankfully we …