SHIFT BREAK: Hiring based on Staff Preference vs Business Needs

Chris DeferioPodcast

Making decisions about who to hire or even who might need to be let go are some of the hardest but most important decisions to make in a coffee shop. So hard in fact that we can often fall into avoiding the decision by deferring to our existing staff…

482: Founder Friday! w/ Rahul Reddy of Subko Coffee Mumbai, India

Chris DeferioFounder Friday, Podcast

At the head of some of the most exciting brands in India’s rapidly expanding specialty coffee scene is Subko. More than coffee, Subko has created a platform to show case the flavors, culture, and design of India through multiple disciplines. At it’s heart is sourcing, roasting, and serving the best coffee the subcontinent has to offer and Mumbai is just …

SHIFT BREAK: The Best Marketing Strategy

Chris DeferioPodcast

We only have so much energy, time, and money to give to marketing our coffee shops. There is a lot of stress related to having the right strategy for getting people to become aware of you cafe and then visit and keep visiting. To make matters more…

SHIFT BREAK: Stop Talking, and Start Doing

Chris DeferioPodcast

It is easy to talk about the things we want to improve, fix,  and institute in the cafe. Trouble is that in all the talking of doing the how we need this or that, we tend to leave it there and wait until an opportune or ideal time comes along,…

480: Focus on What Your Customers Love

Chris DeferioPodcast

Your customers count on you to create a wonderful cafe experience everyday. That is the implied or explicit promise of our marketing and what most of us aspire to deliver. The way we get there is by paying close attention to what our customers love…

SHIFT BREAK: Respecting Your Barista’s Professional Boundaries

Chris DeferioPodcast

In the cafe, it is easy to lapse into assuming that people who work for you, should also be available and responsive at all times even when off the clock. The lack of quick response from staff when off the clock to calls, emails, slack messages etc is…

SHIFT BREAK: Why You Need Exit Interviews

Chris DeferioPodcast

Try as we might, the reality is that eventually even the best staff will leave our shops for another job or career. How they leave is largely up to us as leaders. Some will exit on bad terms for reasons related to bad management or their own personal…