SHIFT BREAK: Making Sense of Marketing Promises

Chris DeferioPodcast

Marketing is designed to get you to buy. It is something we all do in our businesses. In fact, to not market is to do the customer a disservice in that they will not be aware of the possibilities your product may have for their business. That said,…

SHIFT BREAK: Embrace Your Space

Chris DeferioPodcast

Designing your coffee shop can be one of the most exciting parts of the opening or scaling process. Exciting, that is, until we come up against resistance to our great ideas in the form of space limitations, quirks, historic preservations, zoning,…

492: How to be The Best Coffee Shop

Chris DeferioPodcast

What is the “Best” coffee shop? As long as coffee and coffee shops have been around, us humans have been rather preoccupied with what the best coffee of coffee shop is. We have our own personal scale of judgment, then there are local popularity…

SHIFT BREAK: Focusing on the Whole, Not the Part

Chris DeferioPodcast

Getting into coffee and then pursuing it as a career takes your through a few different phases of maturation. One of the first phases is where you focus only on one very specific thing to the detriment of many others. For me, the world could be on…

SHIFT BREAK: Setting Staff Up For Success

Chris DeferioPodcast

 When we talk about our employees it is common to talk about “setting up staff for success”, but what does that really look like. Talking about it can sometimes wrongly convince us that we are actually doing it.   On today’s Shift…