The quality of your coffee is one of the main reasons people choose your cafe vs another. It is the baseline expectation customers have for a specialty coffee shop and today, in spite of our abundant resources and access to information and tools, we are still far from consistently meeting, let alone exceeding, those expectations. 

On the show today we will cover 5 ways your cafe can make your coffee and your whole menu taste better. I do believe we have claimed victory too soon and have conflated procuring quality products with producing quality products. I hope this episode makes you think and begin to implement intentional systems and cultural norms around quality that actually delivers! 

KEY HOLDER COACHING GROUPS!

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for Spring 2026 Cohort:

Click below to learn more: 

APPLY TO KEY HOLDER COACHING GROUPS

KEYS TO THE SHOP CONSULTING HELPS YOU MAKE YOU CAFE BETTER!

Book a free call now: 

https://calendly.com/chrisdeferio/30min 

Related episodes:

• SHIFT BREAK! How to Think About Quality
• SHIFT BREAK! The Difference Between Numbers and Quality Numbers in The Cafe
• 533: Principles of Quality Control

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