Feedback is all around us. From the customers, staff, and the business itself, we can only make great decisions for the coffee shop when we practice listening to understand. Trouble is we often avoid listening for fear of what we will hear, or because we falsely think we know what someone thinks or that their opinion cannot be helpful due to who they are or what position they hold.

Today on Shift Break we will be talking about what we stand to lose personally and professionally when we do not pursue listening as a serious part of how our business will grow. 

Please take time to listen to the episodes below to dive deeper into the subject of listening!

APPLICATIONS ARE OPEN! 

KEY HOLDER COACHING GROUPS 

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for Spring 2026 Cohort:

Click below to learn more: 

APPLY TO KEY HOLDER COACHING GROUPS

KEYS TO THE SHOP®  1:1 CONSULTING AND COACHING

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

Related Episodes: 

• 415: The Best Lessons On How to Listen w/ Listening Expert, Oscar Trimboli

• 165 : The Art of Deep Listening w/ Oscar Trimboli
• 282 : How to Listen to your Customers
• 291 : What to do if Your Baristas Wont Listen to You