The experience of the customer day-in and day-out is often treated as a given. Something that is expected, but not something that is earned. We work to The real focus of our efforts should be on training and resourcing our staff to deliver a consistently excellent product, space, and hospitality experience every time. Are we truly doing that?

Today on Shift Break we will be talking about how training not only needs to be harder than the work we are training for, but that training, coaching, and continued support needs to emerge as the calling card of specialty coffee or else we will continue to be known as people who talk a big game in our marketing, but miss the mark in the real world.

Sign up for the February 11th Webinar all about

PRINCIPLES FOR CAFE SUCCESS! 

https://keystotheshop.com/principles-for-cafe-success/

APPLICATIONS ARE OPEN! 

KEY HOLDER COACHING GROUPS 

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for Spring 2026 Cohort:

Click below to learn more: 

APPLY TO KEY HOLDER COACHING GROUPS

KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

Related Episodes: 

• SHIFT BREAK! The Urgent Need for Training in Today’s Coffee Shop
• SHIFT BREAK! You Need to Avoid This HUGE Training Mistake!
• 527: Thoughts on How to Approach Training and Onboarding
• You Need to Prioritize In-House Training!