There has been a resurgence of mobile coffee carts recently. A cart offers the owner flexibility, agility, and a less risky entry into the world of coffee retail. That said, there are many elements that need to be in place for you to be able to set up and run a successful coffee cart that serves you and your customers well.
Today we are going to be digging into the details with special guest Sarah Naylor of Daybreak Coffee Cart in Snohomish, WA.
After 11 year working in coffee and and 8 years in the pastry arts world, Sarah Naylor took all the hard earned knowledge and wisdom she acquired through the hospitality industry and ventured out on her own to found Daybreak Coffee Cart.
Daybreak is a mobile coffee cart and craft coffee catering service located in Snohomish County. Daybreak offers an elevated coffee experience for weddings, corporate events, conferences, and mitzvahs all around. They love serving others and aim to bring joy wherever we go. It is their mission to share kindness through coffee.
In our conversation we discuss her beginnings and the practical actions she took to start and run her cart in a way that serves her guests with excellence and most importantly, also serves her and her family well.
We cover:
- Changing paths via life challenges
- Putting family first and the “why”
- True service and operating values
- The first steps in starting the Coffee Cart
- Ergonomics and set up
- Setting, expectations, and forming an LLC
- Drawing from past experience to inform the journey
- The key business logistics and necessities
- Saying no and growing responsibly
- Menu design and Pricing
- Marketing, networking , and promotion
- Developing confident and positive thought patterns
Links:
Related episodes:
- 115 : Finding Success in Mobile Coffee w/ Tim Cox / Communion Coffee
- 367 : Designing Your Coffee Shop for Community w/ Dr. Lisa Waxman
- 187 : A Conversation with Nikki Outlaw of Anecho Coffee
- 161 : Founder Friday Drive-Thru Edition w/ Jasmine Diedrich Wilson of Diedrich Espresso
- 011 : Founder Friday w/ Maxwell Mooney, Narrative Coffee : hospitality / building relationships / coffee quality
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