What is professionalism? Is it aprons? Using the right greeting? The way the space looks? When it comes to coffee shops and coffee professionals we often use metrics that are more surface than substance and the result is that we create an experience that misses the mark when it comes to making real connections and, I would argue, misses the mark on what true professionalism is.
Today we will be chatting about what professionalism is, what it is not, and how to create an authentic expression of hospitality through your craft that matters.
I am pretty passionate about this subject and hope that this helps inspire some deep thoughts on how we seek to present ourselves and build our industry.
We will cover:
- What we believe about professionalism
- Why it is problematic
- The results of pursuing synthetic expressions on staff, customers, and business
- The universal values of true professionalism
- How to build with substance and grow with grace
- The future we and our customers want
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