“Don’t get left behind!” It feels like every post trying to sell you on a product relies on fear in order to make the sale. The idea of marketing to “pain points” as they say in the biz, is not entirely wrong since we do in-fact want to provide solutions for real needs. But where things go a step too far is trying to create problems in order to sell the solution.

As a coffee shop, you have an opportunity to build your resiliency toward these tactics to make sober-minded decisions and you also have the opportun ity to apply that same steady and genuine approach to how you see and treat your staff and customers. 

Today on Shift Break we will be talking about how to become grounded and intentional in a sea of marketing so you decide based on knowledge of need rather than imagined fear. 

APPLICATIONS ARE OPEN! 

KEY HOLDER COACHING GROUPS 

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for Spring 2026 Cohort:

Click below to learn more: 

APPLY TO KEY HOLDER COACHING GROUPS

KEYS TO THE SHOP®  1:1 CONSULTING AND COACHING

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

Related Episodes: 

• SHIFT BREAK: Making Sense of Marketing Promises
• SHIFT BREAK: The Best Marketing Strategy
• 485: Your Shop vs The Industry – How to Free Yourself From Dependency