Focusing on numbers above guest experience may actually prevent you from achieving the numbers you need to sustain your business long term. Yet still people insist on creating environments in the shop that turn customers into marks to be worked for the sake to extracting as much out of them each interaction as possible so we can see average tickets rise and celebrate record days. In this case, the means to the end truly matters. 

On today’s episode we will be talking about how to recognize this almost reflexive and default setting cafes fall into, how to foster true service and hospitality, and why we need to focus more on the guest experience with genuine care. 

KEY HOLDER COACHING GROUPS 2026!

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for Spring 2026 Cohort:

Click below to learn more: 

APPLY TO KEY HOLDER COACHING GROUPS

KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

chris@keystothshop.com

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

Related episodes: 

• SHIFT BREAK! The Difference Between Numbers and Quality Numbers in The Cafe
• SHIFT BREAK: When Numbers Lie
• SHIFT BREAK! Embracing the Meaning of Money
• SHIFT BREAK: Adjusting Our View of Labor Cost