Kevin Sinnott is the author of the books The Art and Craft of Coffee and Great Coffee, blogger at CoffeeCompanion.com, producer of Web TV series Mission Coffee Can and creator/host of CoffeeCon, the Consumer Coffee Festival. He’s appeared in Oprah Winfrey, ABC-TV’s 20/20 and many other television shows talking about coffee. He’s frequently quoted as an independent coffee expert.
Sinnott created CoffeeCon, “Because I wanted to attend it” in 2013 in Chicago suburb Warrenville, Illinois. Sinnott: “There are all sorts of coffee trade events. Most of them ignore the consumer. I wanted an event that would allow us to come taste a region’s various roasted coffees side by side. Then I wanted all sorts of classes so we can learn more about how to brew coffee.”
Sinnott, a Chicago-based writer and producer, began writing about coffee when a client, Larry McManus was irritated with Sinnott’s taking 20 minutes to make coffee while they were working. He jokingly suggested Sinnott might be happier writing about coffee and that weekend Sinnott published his first newsletter, which included hardware-style technical reviews of coffee brewers and interviews with his favorite coffee industry leaders.
He resides in Chicago with his wife and business partner Patricia.
ABOUT THIS EPISODE:
We are in a Consumer Revolution! The home barista – coffee brewer- coffee drinker makes up 70% of coffee consumed in the U.S. and has access to a lot of great information, training materials, resources, and gear to help them get a truly great cup of coffee. Unfortunately, there is still a lot of misinformation and bad gear out there making it hard for consumers to consistently get the best we have to offer in specialty coffee.
Never fear! Today we talk with the founder of the world’s first consumer coffee festival “Coffee Con”, and author of “The Art and Craft of Coffee” Kevin Sinnott! Kevin has made it his job for over 2 decades to bridge the gap between the consumer and specialty coffee through writing about coffee, reviewing and recommending gear to the home enthusiast, and now bringing pros and consumer together at his ground breaking event, Coffee Con.
We talk about how Kevin came to be an ambassador to the coffee enthusiast, the perspective of the consumer, and how we who work as professionals can better serve them in or shops.
LINKS:
Kevin’s Book: The Art and Craft of Coffee
Related KTTS Episodes:
Episode 19: 10 Reasons to Love the Customer
Episode 30: Matching Your Service to Your Quality w/ Casey Underkofler
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