When I first heard about the Key Holder Coaching Group, I was in a season of my business where I was craving support, accountability, and a like-minded community. I jumped on it immediately because it was exactly what I had been looking for—people who were in the trenches just like me, who understood the weight of leadership in a growing coffee business.

I’d never been in a mastermind group before, but this experience exceeded every expectation. Unlike traditional trainings where you’re reacting to someone else’s agenda, this group lets you bring your real issues to the table and get practical feedback from others who’ve lived it. It’s like having five other business minds thinking alongside me. That’s powerful.

Over time, I’ve seen real change. Decisions I kept putting off finally got made because I had space to process them with the group. And while my team might not know the details of what happens in these meetings, they’ve felt the effects. I’ve become a better, healthier leader, and that’s showing up in how I lead, how I solve problems, and how I show up for my business.

I recommend this group to any owner or manager who wants to grow—not just the business, but themselves. We invest so much in our shops, our gear, our teams… but this is an investment in the brain and heart behind all of it. When the leader gets better, everything else follows.