Today on Founder Friday we get to hear from Haden Polseno-Hensley, Co-Founder of one of my favorite coffee companies, Red Rooster Coffee Roasters in Floyd, Virginia! The values that drive the company, the quality of the people, the way they invest in their community and staff, and the quality of their coffee… all reasons why I admire Red Rooster and am excited to share this interview with you all today.
We get to talk about the evolution of their business, learning how to roast coffee, revamping operations, how they divide the business between retail and roasting, what they do to invest in staff, the story behind opening a day care in their shop, and advice for roaster retailers.
About Haden: After a 5 year stint with the National Park Service in the Grand Tetons, Haden completed his MFA in Creative Writing while living in Alaska, then worked as a carpenter to support his writing habit. After a half a year in Italy, he moved back to his hometown of Floyd, VA, married his high school sweetheart and followed her into the coffee industry. He started as the roaster, bagger, distributor, and salesman for Red Rooster, but today he’s happy to have people working for Red Rooster who are better at all those things
Click to download : Red Rooster Accolades, Values, and Mission
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